BS Mass Communication Management
Program Educational Objectives (PEOs)
The following program educational objectives (PEOs) are expected to be demonstrated by BS Mass Communication Management graduates within 4 years of their graduation. BS Mass Communication Management professionals will:
PEO 1: Equip media graduates with foundational knowledge and innovative skills across all domains of mass media, fostering competencies to conduct thorough investigations and communicate effectively.
PEO 2: Prepare graduates to work efficiently in competitive and challenging environments, providing dynamic solutions to complex problems within various media fields.
PEO 3: Foster graduates’ ability to communicate effectively while adhering to ethical standards, contextualizing social phenomena within media frameworks, and demonstrating leadership and teamwork to positively impact the community.
PEO 4: Enable graduates to apply professional research skills, innovation, and entrepreneurial practices in the evolving mass media industry.
Program Learning Outcomes (PLOs)
Here are the Program Learning Outcomes (PLOs) for the BS Mass Communication Management program, based on the provided details:
PLO 1: Comprehensive Knowledge of Mass Media
Develop in-depth knowledge of theories, concepts, and professional practices in major domains of mass communication, including print, electronic, and digital media.
PLO 2: Problem Analysis and Solution Formulation
Exhibit the ability to identify, formulate, and analyze complex communication problems and reach substantiated, clear conclusions.
PLO 3: Research and Investigative Skills
Plan, explore, and uncover underlying truths using empirical evidence, showcasing rigorous investigative skills.
PLO 4: Communication Proficiency and Time Management
Demonstrate effective oral, written, and visual communication skills, providing creative and persuasive solutions for organizations, and organizing work to meet deadlines.
PLO 5: Technical Skills and Adaptability
Seek, select, and utilize appropriate tools, techniques, and procedures across modern media domains, while recognizing the associated limitations.
PLO 6: Teamwork and Leadership in Diverse Environments
Work effectively as a team member or leader within culturally diverse environments, considering human responses to change, motivation, leadership, and team building for professional and societal responsibilities.
PLO 7: Ethical Responsibility in Media Practices
Demonstrate professional ethics and a commitment to media practices that meet societal expectations, reflecting on ethical dilemmas with a humanistic approach to media proliferation
PLO 8: Reflective and Ethical Decision-Making
Engage in media practices responsibly, upholding professional ethics, and addressing societal demands from media creation to usage, while supporting ethical deliberation within media frameworks.
PEOs-PLOs Mapping
| PLOs | PEOs | |||
|---|---|---|---|---|
| PEO 1 | PEO 2 | PEO 3 | PEO 4 | |
| PLO-01: Comprehensive Knowledge of Mass Media | ✔ | |||
| PLO-02: Problem Analysis and Solution Formulation | ✔ | ✔ | ||
| PLO-03: Research and Investigative Skills | ✔ | ✔ | ||
| PLO-04: Communication Proficiency and Time Management | ✔ | |||
| PLO-05: Technical Skills and Adaptability | ✔ | ✔ | ||
| PLO-06: Teamwork and Leadership in Diverse Environments | ✔ | |||
| PLO-07: Ethical Responsibility in Media Practices | ✔ | |||
| PLO-08: Reflective and Ethical Decision-Making | ✔ | ✔ | ||