intro to cs amp nm bsmcm
Introduction to Communication Studies & New Media
COURSE OBJECTIVES
This is a course that ushers you into the discipline of mass communication and gives you a concise and appreciable understanding of the concepts of mass communication and its position and role in the society. The course is packaged on a global scale with a view to positioning the students on a base that would make them at par with any entrant into the field of mass communication anywhere in the world.
COURSE LEARNING OUTCOMES (CLO)
CLO 1: Demonstrate an understanding of the basic concepts of communication and mass communication.
CLO 2: Demonstrate an understanding of the development and working of the print media, electronic media (TV & Radio) social media and advertising agency.
CLO 3: Produce the report on industry visit.
